Cybereason RSA Conference - 2022 - Part of rebrand project. (8 months)
This booth marked a really validating milestone for myself and my team. With XDR as the primary message, we wanted to create a space that felt expansive and almost infinite. The juxtaposition of LED screens and mirrors turned inwards (not outwards) gave the illusion that everyone was part of an extended environment. Success was measured in buzz as seen in these pics, but also a significant jump in leads from the previous years. Credits go to the most talented people I know:Marie Reyes, Catherine Kong, Katherline Hao,
Will Allen, Eric Magaziner, Adam Peterson and Adam Barrera
This booth marked a really validating milestone for myself and my team. With XDR as the primary message, we wanted to create a space that felt expansive and almost infinite. The juxtaposition of LED screens and mirrors turned inwards (not outwards) gave the illusion that everyone was part of an extended environment. Success was measured in buzz as seen in these pics, but also a significant jump in leads from the previous years. Credits go to the most talented people I know:Marie Reyes, Catherine Kong, Katherline Hao,
Will Allen, Eric Magaziner, Adam Peterson and Adam Barrera
